NS Consulting helps founders, CEOs and CMOs build modern, more resilient and valuable brands.

Natalie Smith, founder of NS Consulting, is a globally experienced brand and marketing strategist with 15 years experience across awarded agencies and clients including R/GA, Ogilvy, Leo Burnett, Samsung, Chanel, Tiffany, Nike, Google, Unilever and Diageo. Get in touch.

Services

  • Qualitative and quantitative ways to understand your audience, organisation and the world around you distilled into actionable, meaningful insights.

  • What does your brand stand for? How can you position yourself in a way that is distinctive, resonant and drives growth and consistency at every touchpoint?

  • How should your brand show up through content? What should you say, when, and how?

  • From insight to proposition, I can develop creative briefing tools, connections and messaging frameworks to ensure campaigns are meaningful and effective.

  • How should your brand be expressed through language? How can you create consistent content and communications that feel unique and truly 'you'?

  • How can I support you in implementing strategy, guiding teams, curating talent and embedding processes?

  • Whether it's a quick turnaround pitch brief, strategic support or leave cover for a Head of Strategy or CSO, I can help.

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  • "Natalie brought an exceptional level of care, intelligence, and strategic clarity to the development of the Loopels brand. She took the time to truly listen  not just to the brief, but to the story, the intention, and the emotional architecture behind what I was trying to build.  Her ability to immerse herself so fully in the vision meant the strategic brand document and copywriting tools were not only beautifully articulated, but deeply aligned. Natalie has a rare talent for translating nuance into language, and purpose into structure. Working with her felt collaborative, considered, and profoundly respectful of the work. She didn’t just help shape the words she helped bring the brand to life with integrity and precision."

    — Helen Mantzis, Founder, Loopels

  • “Natalie has an exceptional feel for business, culture and people. She listens deeply, thinks carefully, and brings a level of care and consideration that makes both the work and the relationship genuinely better.”

    — Mitch Incoll, CMO, Zeus Street Greek

  • "Natalie has become an incredibly valued extension of our studio. Across copywriting, brand strategy, tone of voice and social media planning, she brings a mixture of strategic clarity and emotional insight that our clients deeply value. She has an ability to truly understand the heart of a brand, and translate that into work that feels thoughtful, intentional and complimentary to our design practice. Working with Natalie always feels seamless, collaborative and considered."

    — Talisa Sutton, Founder and Director, Badlands Studio